3-day hackathon redesign for bookkeeping services.
Revamped Parpro Consulting's website to boost engagement and brand authenticity for Canadian SMBs.
Audited competitors for best practices.
Identified interaction patterns and CTAs. Client interview revealed priorities: minimize stock imagery, increase engagement, guide toward services.
Primary user journeys mapped.
Structured content to funnel users toward consultations. Reduced friction and aligned navigation with business goals.
Element placement and structure.
Low-fidelity wireframes established layout foundations. Enabled rapid iteration on interactions.
Style guide with curated imagery.
Typography, color palette, and visual elements addressed client improvement areas.
Interactive elements across key pages.
Designed animations for Home, About Us, Services. Focus on entrance, scrolling, and hover interactions.
Modern, engaging website delivered.
Location-intelligent design with clear CTAs and trust-building elements.
Clear process reinforced structured design thinking. Tight timelines emphasized effective team collaboration.
